The 401k Advisorline was founded on a straightforward observation: most plan sponsors have never had their retirement plan independently reviewed. They rely on the same advisor who set up their plan — often without ever benchmarking fees, evaluating investment performance, or assessing whether the plan truly serves their employees.

For over 13 years, we've been changing that. We connect plan sponsors with vetted, independent 401(k) specialists who conduct thorough benchmark reviews. No sales pressure. No hidden agendas. Just clear, actionable information.

Every month, we reach out to over 10,000 plan sponsors across the country, offering them something most have never received: an objective second opinion on their retirement plan.

Our mission isn't to convince plan sponsors to change anything. It's to ensure they have the information they need to fulfill their fiduciary duty and make the best decisions for their employees' retirement security.

13+
Years in Business
10,000+
Plan Sponsors Contacted Monthly
48
States Covered

Meet the Managing Partners

The team behind The 401k Advisorline

Eli Daniels

Eli Daniels

Managing Partner

With over 13 years of experience in the retirement plan industry, Eli has built The 401k Advisorline into a trusted resource for plan sponsors nationwide. His commitment to transparency and fiduciary responsibility drives everything we do.

Photo Coming Soon

Thomas J. Ford

Managing Partner

Thomas brings deep expertise in plan sponsor relations and a passion for helping businesses understand their retirement plan options. His focus on education and empowerment ensures plan sponsors always have the information they need.

Our Core Values

🎯

Independence

We have no financial stake in the outcome of any review. Our only goal is to provide objective, unbiased information.

🤝

Integrity

Honesty and transparency. No pressure tactics. No hidden agendas. Just straightforward information.

📚

Education

We empower plan sponsors with knowledge. Understanding your plan is the first step to ensuring it serves your employees.

Excellence

We work only with vetted, experienced 401(k) specialists who share our commitment to quality.

🛡️

Fiduciary Focus

We help plan sponsors fulfill their fiduciary duty through independent benchmarking.

🌟

Service

Exceptional service for both plan sponsors and advisors. Relationships built on trust.

Ready to Learn More?

Whether you're a plan sponsor looking for an independent review or an advisor interested in our network, we're here to help.

Get In Touch →